Digital Workshop USA 2026
The Norway Digital Workshop will take place virtually during a day in late May or early June 2026, connecting Norwegian tourism suppliers with qualified tour operators and travel advisors from across North America.
The online format offers a cost-effective and efficient way for Norwegian partners to build valuable relationships with the North American travel trade. Participants will engage through an interactive virtual platform featuring 16 pre-scheduled one-on-one meetings with key operators and agents.
This workshop offers participating companies direct access to motivated buyers seeking new products, unique itineraries, and authentic Norwegian experiences.Participation is expected to be highly competitive. Approximately 15–20 Norwegian suppliers will be selected to ensure balanced representation from across the country and a mix of product types suited to the North American market.
PLEASE NOTE: as this is a digital event geared towards the American market, the event will require participating late-hours Norway time. The US East Coast is 6 hours behind Norway, and West Coast 9 hours behind. Anticipated timing for this show will be 14:00-22:00 Norway time.
Main purpose of the activity:
- Generate sales for the Norwegian travel trade industry
- Competence building for the Norwegian travel trade industry
- Competence building for the local travel trade industry
Type of participants – providers
For this activity, we would like to strongly encourage the companies with the following experience:
Companies that already have a B2B network and experience:
- Who are new /relatively new to this market
- Who already have good market knowledge
Companies that have no / or very little B2B network and experience:
- Who already have good market knowledge
For this activity, we would like to strongly encourage these types of companies:
- Activity companies
- Attraction
- Carrier
- Destination companies
- Regional destination companies
- Hotel chains
- Independent hotels
- Other type of accommodation
- Incoming operator – national
Type of products & seasons
This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
- Have focus on local food / Norwegian food treasure
- Have focus on Sami culture
Seasons:
- All seasons
Type of participants – buyers
The buyers attending this event will be a mix of tour operators and travel agents with various levels of selling Norway.
- Some will know Norway well, some will be new to the destination.
- Some will be large tour operators sending thousands of pax per year.
- Some will be small niche focused operators focusing on adventure or other areas.
Suppliers should be prepared to meet with all of the above, however meetings are all pre-set using the Converve platform so you will have a choice of who you meet with.
Technical information
Date: TBD (between end of May / beginning June)
Duration of the event: 1 day, from 14:00-22:00 Norwegian time
Price:
NOK 5.000.- per company with one delegate
(Will be invoiced in USD)
Price includes:
- Product manual
- Market manual
- One-to-one appointments (pre-booked)
Number of delegates: 15-20 Norwegian companies.
Registration
Registration of interest is opened.
Deadline 1st of February to express interest. Decisions will be made on attendees before 15th of February.
Email: David.digregorio@innovationnorway.no