IFTM International & French Travel Market / Paris 2026

IFTM International & French Travel Market is the leading meeting place for Travel Trade in France. It is a 3-day event where you can meet all sectors of Tourism industry.

This strategic gathering is essential for connecting with French and international buyers, travel agents, distribution and production experts, journalists, media representatives, influencers, students, and officials. Attendees can engage with 200 destinations and 1,700 exhibiting brands, including tourist offices, airlines, hotel groups, tour operators, technology companies, and start-ups.

The fair features a variety of activities, conferences, and evening events, providing the industry with opportunities to discover new trends, gain insights on current issues, discuss the future of tourism, and network effectively.

To minimize environmental impact and promote positive social change, the event has implemented several concrete actions aimed at making each edition greener, more inclusive, and more innovative. The networking platform, Everywhere, facilitates seamless connections and meetings with tourism professionals.

Main purpose of the activity:

• Competence building for the Norwegian travel trade industry

For this activity, we would strongly encourage the companies with the following experience: 

Companies that already have a B2B network and experience: 

• ​Who already have good market knowledge

For this activity, we would like to strongly encourage these types of companies:

• Carrier
• ​Destination companies
• Regional destination companies
• Hotel chains 
• Incoming operator – regional
• ​Incoming operator – national

This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:  

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor and nature-based activities
• Have focus on cultural heritage and cultural experience
• Have focus on local food / Norwegian food treasure

• All seasons

These are the types of companies invited to attend:

French tour operators, production travel agents, distribution and production experts, Mice buyers, Tourism Boards, transports professional, accommodations as well as journalists, marketers or technology providers will attend IFTM, and can be met to one-to-one meetings.

Price:
Price estimate: EUR 4500.-per company, per person.

Includes:

• One meeting table with 2 tall stools
• 1 exhibitor badge (valid for the 3 days fair)
• Access to digital meeting platform “Everywhere”

For Norwegian registered companies, there is the possibility to get support for your participation at IFTM. Please apply here and early before the fair: Eksportfremstøt - tilskudd til å delta på messer | Innovasjon Norge

Price does not include:

• ​Travel costs 
• Accommodation
• ​Meals 

Number of delegates:

Min. 5 / Max. 7 companies 

Please register your interest by latest the 28th of November 2025.

Contact Delphine Vallon.