ILTM Cannes 2026
For the fourth year running Visit Norway will have a stand at ILTM Cannes (International Luxury Travel Market Cannes), a premier event in the luxury travel industry. Held annually in Cannes, France, it serves as a global meeting place for luxury travel professionals.
Here are some key aspects of ILTM Cannes:
Networking: The event brings together luxury travel advisors, suppliers, and media from around the world, providing unparalleled networking opportunities.
Business Development: Attendees can engage in pre-scheduled appointments, allowing for focused business discussions and the potential to form valuable partnerships.
Educational Sessions: ILTM Cannes features a range of educational sessions that highlight the latest trends and innovations in luxury travel.
Exposure: Exhibitors gain significant exposure to a global audience, which can help in promoting their brands and services.
Social Events: The event is known for its glamorous parties and social gatherings, which offer informal networking opportunities in a relaxed setting.
By joining other Norwegian partners on a stand we gain visibility in a crowded market and send a signal to the industry that we mean business.
Main purpose of the activity:
Generate sales for the Norwegian travel trade industry
Type of participants – providers
We need companies that have worked internationally before and have products that can compete in the high-end marked.
We would not recommend this fair for those new to the international marked as it is a big investment and we would advice testing their product out on lower cost arenas first ie high-end workshop in London or roadshow in the US.
For this activity, we would like to strongly encourage these types of companies:
- Activity companies
- Hotel chains
- Independent hotels
- Other type of accommodation
- Incoming operator – regional
- Incoming operator – national
Type of products & seasons
This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
- Have focus on local food / Norwegian food treasure
- Have focus on Sami culture
Seasons:
- All seasons
The buyers on this fair operate in the high-end/luxury market and any Norwegian partners must offer products of a very high-quality, excellent service and ability to tailor-make.
Technical information
Price
The price for 2025 = €13,342 + VAT for one diary and €870 + VAT if you want to bring an extra person. We anticipate these prices to be slightly adjusted in line with inflation for 2026.
All transport, accomodation and F&B cost are additional.
Price includes:
- One-to-one appointments (specify if prebooked or not)
Price does not include:
- Travel costs
- Accommodation
Registration
We have to confirm the size of the stand to get an early bird prize by the end of March, so we require partners to register by 15th March 2026.
We operate a first come, first serve principle, although retain the right to ensure a good representation of Norway’s product range.