Nordic Roadshow USA 2026

The 5th annual Nordic workshop will take place during the last two weeks of October in Los Angeles and two yet-to-be-determined cities in North America (candidates include Denver, Chicago, Dallas, and Boston).

The event is managed by The Nordic collaboration, with all seven Nordic tourism boards participating in the planning and execution of the show. Buyers can expect 15 pre-set meetings in each city, plus a period of open networking, and a social event to meet additional buyers informally. This event is the largest Nordic focused travel-trade event in North America and draws considerable interest from buyers engaged in selling The Nordics. Supplier participation is typically very competitive. Norway can bring 10 suppliers. However we typically have over 40 express interest. Participating suppliers are selected such that Norway can represent itself with a good mix of market-appropriate and geographically diverse products.

Main purpose of the activity:

• ​Generate sales for the Norwegian travel trade industry
• ​Competence building for the Norwegian travel trade industry
• Competence building for the local travel trade industry

For this activity, we would like to strongly encourage the companies with the following experience:

Companies that already have a B2B network and experience:

• Who are new /relatively new to this market
• ​Who already have good market knowledge

Companies that have no / or very little B2B network and experience:

• ​Who already have good market knowledge

For this activity, we would like to strongly encourage these types of companies:

• Activity companies
• Attraction
• ​Carrier
• ​Destination companies
• ​Regional destination companies
• ​Hotel chains
• ​Independent hotels
• Other type of accommodation
• ​Incoming operator – national

This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor soft activities
• Can promote activities / products on showcasing the Norwegian cultural heritage
• Have focus on local food / Norwegian food treasure
• Have focus on Sami culture

• All seasons

The buyers attending this event will be a mix of tour operators and travel agents with various levels of selling Norway.
- Some will know Norway well, some will be new to the destination.
- Some will be large tour operators sending thousands of pax per year.
- Some will be small niche focused operators focusing on adventure or other areas.
Suppliers should be prepared to meet with all of the above, however meetings are all pre-set using the Converve platform so you will have a choice of who you meet with.

Date: Tentative date is now set to 5th-9th of October. To be confirmed.

Price:
-> US $2,500 per company with one delegate (price TBC)
-> Additional fee applies for additional delegate sharing same meeting track (US $400)

Number of delegates: 10 Norwegian suppliers however we can accommodate more if they share meeting tracks/tables.

Price includes:

• Market updates
• Meals: one meal during each city’s event
• Product manual
• ​Market manual
• ​One-to-one appointments (pre-booked)
• ​Mingling

Price does not include:

• Travel costs
• ​Accommodation

Registration of interest is opened.

Deadline 1st of March to express interest. Decisions will be made on attendees before 1st of April.

Email: David.digregorio@innovationnorway.no