Nordic Workshop, DACH markets 2026

We affectionately refer to it as the ‘little sister event’ of the Norwegian Travel Workshop for the German-speaking market. Alongside our colleagues from Visit Sweden, Visit Denmark, Visit Finland, and Visit Iceland, we are inviting tour operators who work with these markets or plan to promote these countries through their sales channels.

On this intensive day, you will have pre-booked appointments with buyers from the DACH markets. From 10 AM to 5 PM, you’ll have the opportunity to meet with various tour operators and travel agents. You can select those that best match your product in advance, with each speed dating session lasting 15 minutes. In 2025, we had 65 buyers participating in the Nordic Workshop. A nice mingling event on the evening before the workshop is another good event to get in contact with exciting stakeholders from the tourism industry.

This is an activity that aims to find new business partners and generate sales and collaborations for the future.

Main purpose of the activity:

• Generate sales for the Norwegian travel trade industry

For this activity, we would like to strongly encourage the companies with the following experience:  

Companies that already have a B2B network and experience: 

• ​Who already have good market knowledge

Companies that have no / or very little B2B network and experience: 

• Who already have good market knowledge

For this activity, we would like to strongly encourage these types of companies:

• Activity companies 
• ​Attraction
• Carrier
• ​Destination companies
• Regional destination companies
• ​Hotel chains
• ​Independent hotels
• Other type of accommodation
• ​Incoming operator – regional
• Incoming operator – national

This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:  

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor soft activities
• Can promote activities / products on showcasing the Norwegian cultural heritage 
• Have focus on local food / Norwegian food treasure
• Have focus on Sami culture 

• All seasons

These are the types of companies invited to attend:

• Tour operators
• Travel agencies
• OTA’s

A diverse mix of large and small tour operators will be invited to this event, some specializing in the Nordic countries, others in themed tours like active or cultural holidays, and some that are more general. Additionally, we invite qualified travel agents who often cater to high-end clients or operate as small tour operators themselves. In 2025, we had 65 buyers from D-A-CH participate in the Nordic Workshop.

Date: 17th of September

Price: 
EUR 1590.- per company, per person. Only one person per company can attend.

Companies who want to share a table and a meeting calendar: there will be a limited number of shared tables for two products/regions that are joining this event together. If you wish to share a table with another supplier, please note the name in the registration form.

Price includes:

• Meals: lunch during the workshop day, welcome dinner
• Product manual
• Market manual
• ​One-to-one appointments
• ​Mingling possibilities / networking arena

Price does not include:

• Travel costs
• Accommodation

Number of participants / companies: Maximum number of tables: 14

Minimum 10 participants.

If we do not reach the minimum number, the activity will be cancelled. 

Registration of interest is opened. Deadline is 1st of February 2026.

As there are limited space on the workshop, if needed, we will prioritize the registrations as follows: 

• Suppliers that have an eco-certification or in the process of getting one will be prioritized
• Select only suppliers that can offer a year-round experience (not seasonal offers only)
• Select only suppliers that have offers to the Leisure segment B2B FIT’s and groups
• Guarantee a good mix of type of suppliers (destination companies, carriers, incoming operators, accommodation, activity companies)
• Guarantee a good mix of suppliers so that all Norway is represented
• Guarantee a good mix of suppliers that are new and those who are well-known for the buyers.
• Norwegian registered companies will be prioritized
• First come – first served principle will apply in the end

Please note that you are not confirmed on this workshop before having received a confirmation email from us, beginning of February.