Norway Uncovered Netherlands/Belgium 2026

Join us for a dynamic B2B workshop where inspiration meets opportunity. This is more than a product showcase – it’s your chance to spark curiosity, ignite ideas, and shape the future of travel to Norway.

Our international travel trade partners know Norway well – now they’re looking for what’s next. What’s new, different, and unforgettable? This is your moment to present hidden gems, fresh experiences, and bold concepts that surprise even the seasoned Norway expert.

Bring your creativity, your stories, and your passion. Whether it’s a unique destination, an innovative activity, or a twist on the familiar – your insights can help craft journeys that leave a lasting impression.

Let’s create meaningful connections, explore exciting possibilities, and inspire together. Be part of the movement that redefines how Norway is experienced.

Main purpose of the activity:

• Generate sales for the Norwegian travel trade industry

For this activity, we would like to strongly encourage the companies with the following experience:  

Companies that already have a B2B network and experience: 

• Who are new /relatively new to this market
• ​Who already have good market knowledge

For this activity, we would like to strongly encourage these types of companies:

• Activity companies
• ​Attraction
• ​Destination companies
• ​Regional destination companies
• ​Independent hotels
• ​Other type of accommodation

This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:

• Can promote sustainable travel / slow travel / electrical travel
• Offer outdoor soft activities
• Can promote activities / products on showcasing the Norwegian cultural heritage
• Have focus on local food / Norwegian food treasure

• All seasons

This event is best suitable for suppliers who are eager to present something unique and innovative. It's an excellent opportunity for those who want to showcase hidden gems, launch new experiences, and share ideas that can spark fresh interest and collaboration.

This is your chance to think beyond the expected and surprise even the seasoned Norway expert with new stories, places, or concepts. Your insights and creativity are key to helping partners craft unforgettable journeys. Let's make this a day of meaningful connections, bold ideas, and exciting possibilities

These are the types of companies invited to attend:

• Tour operators
• Travel agencies

Buyers invited to this event, are tour operators who both sell set programs, but also tailor made programs. Some are larger with a variety of programs within different segments, while others are niche operators, focusing on specific products and segments (such as Hiking trips, culinary trips, culture to mention a few. 

Price:
NOK 13,000.- For a second person the additional cost is NOK 1,000,- All prices are excl. VAT.

Number of participants / companies: specify a maximum and minimum number. Minimum 10. Maximum 15 suppliers due to limitations at the venue.
If we do not reach the minimum number, the activity will be cancelled.

Price includes:

• ​Market updates
• Meals
• Product manual
• ​Market manual
• ​One-to-one appointments
• ​Mingling possibilities / networking arena

Price does not include:

• ​Travel costs
• Accommodation
  

Registration will soon open.
Please notify Ingunn Sakshaug if you would like to be informed when it opens.