TTG Travel Experience Italy 2026

TTG Travel Experience is the most important B2B travel fair in Italy. It represents is the perfect opportunity to get in touch with different buyers ranging from tour operators (both specialized in Nordic countries and potential buyers), travel agencies networks and pure travel agencies.
Our stand will be a Nordic stand including other Nordic countries in order to give more visibility and attract visitors.
The objective is to increase business of leisure travelling, mainly, in Norway and Nordic countries by creating new key contacts in the Italian tourism industry as well as meeting established contacts and clients to strengthen business.
English is fine but the knowledge of Italian will be an added value.
Main purpose of the activity:
- Generate sales for the Norwegian travel trade industry
- Competence building for the Norwegian travel trade industry
Type of participants – providers
For this activity, we would like to strongly encourage the companies with the following experience:
Companies that already have a B2B network and experience:
- Who are new /relatively new to this market
- Who already have good market knowledge
For this activity, we would like to strongly encourage these types of companies:
- Activity companies
- Attraction
- Carrier
- Destination companies
- Regional destination companies
- Hotel chains
- Other type of accommodation
- Incoming operator – regional
- Incoming operator – national
Type of products & seasons
This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
- Have focus on local food / Norwegian food treasure
- Have focus on Sami culture
Seasons:
- All seasons
The buyers are covering all targets and niches and having a wide variety of products all year round might be an advantage.
Type of participants – buyers
These are the type of companies invited to attend.
- Tour operators
- Travel agencies
- OTA’s
The clients visiting the fair (tour operators and travel agencies) are looking for a good range of suppliers depending on their needs. Mainly targeted to leisure market (both groups and FIT). Very suitable for DMCs, carriers, suppliers with new products, destinations with new products. Winter and shoulder seasons products. Nature based activities: mainly hiking, biking. But also photographic trips, theme trips, fishing. The interest in sustainable products is growing very fast.
Technical information
Price:
Note that these prices are estimates, and we will add the confirmed prices when we have them.
EUR 2600.- per desk per company, maximum 2 persons per company (TBC)
EUR 3600.- per desk with 2 different companies, max 1 person per company (TBC)
Number of participants / companies:
Minimum number of companies: 1
Maximum number of companies: 5
Price includes:
- Meals: 1 networking dinner for exhibitors and Italian Tour Operators
- Mingling possibilities / networking arena
Price does not include:
- Travel costs
- Accommodation
Registration
Please register your interest to attend this fair by latest the 20th of January.