Workshop and inspiration day Madrid 2026
The objective of the workshop is to create an arena for Norwegian tourism companies to network with new and potential clients, to promote and sell their products.
The Norwegian Workshop and Inspiration Day in Spain 2026 will take place in Madrid.
We expect to have around 40 buyers in this workshop. The event will be organized with a platform to arrange prebooked appointments.
The second day we will organize an Inspiration Day with external local experts which might be in organized in a city outside Madrid. Travel arrangements will be coordinated by Innovation Norway. Details will be defined at a later stage.
Main purpose of the activity:
- Generate sales for the Norwegian travel trade industry
- Competence building for the Norwegian travel trade industry
- Competence building for the local travel trade industry
Type of participants – providers
For this activity, we would like to strongly encourage the companies with the following experience:
Companies that already have a B2B network and experience:
- Who are new /relatively new to this market
- Who already have good market knowledge
Companies that have no / or very little B2B network and experience:
- Who are new /relatively new to this market
- Who already have good market knowledge
For this activity, we would like to strongly encourage these types of companies:
- Activity companies
- Attraction
- Carrier
- Destination companies
- Regional destination companies
- Hotel chains
- Independent hotels
- Incoming operator – regional
- Incoming operator – national
Type of products & seasons
This activity will have a strong focus on the following type(s) of products. We encourage providers that have corresponding products to attend:
- Can promote sustainable travel / slow travel / electrical travel
- Offer outdoor soft activities
- Can promote activities / products on showcasing the Norwegian cultural heritage
- Have focus on local food / Norwegian food treasure
- Have focus on Sami culture
Seasons:
- All seasons
Type of participants – buyers
These are the types of companies invited to attend:
- Tour operators
- Travel agencies
- OTA’s
We will invite tour operators, travel agencies with ownproduct, travel agencies working with groups, high end travel agencies.
Our criteria for selecting the participants will be that they already work with Norway or have the potential to start working with Norway.
We will prioritize high end and sustainable tour operators and travel agencies.
Technical information
Price :
-> 1.300 € per company / participant
-> 1-500 € one company with two participants from the same company.
Price includes:
- Market updates
- Meals: Welcome dinner and catering during the event
- Product manual
- Market manual
- One-to-one prebooked appointments
- Mingling possibilities / networking arena
Price does not include:
- Travel costs
- Accommodation
Minimum number of participants: 10
Maximum number of participants: 25
Registration
Registration of interest is opened. Deadline 27th of February.