What is B2B?

We are actively working to ensure that tour operators, incoming operators and travel agencies:

• Include trips to Norway in their programs
• Increase the number of products they sell through their programs
• Increase sales of trips to Norway through their channels

You gain a big sales force that's out selling your company to its customers/consumer - without needing to be present in the market and without necessarily needing to know the local culture and many different languages

You can reach different customer groups/segments according to which operator you are working with

You gain valuable market knowledge about guest/customer expectations

Valuable input/feedback on product development, which helps you have an attractive product

Gain contacts in the markets in which you work, which helps you if/when you wish to go out and present your product yourself - and gives you a fantastic network

Links you to a network of expertise together with other Norwegian suppliers.

Innovation Norway arranges all workshops where you can have sales meetings with customers. These can be both local in the markets or international, such as NTW.

Other players such as Nordic Collective or ECT also arrange workshops where the Norwegian tourism industry can participate.

Local fairs are arranged in the markets or international B2B fairs, such as ITB Berlin and WTM London. Innovation Norway usually participates in the local fairs in the markets in which we are represented. This is decided annually, and in that case we will be able to offer participation at the stand.

Viewing tours, sales trips are also good arenas to use.

As a new player, you should start by looking at IN's activities. These ensure you:

• Meetings with carefully selected and serious customers
• Market insight
• Help to connect with relevant customers